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After the customers are done with the purchase, they tend to look for another new customer instead of giving another attention to the former clients. Meanwhile, smart marketers will do the contrary. They will do what we call a follow up marketing.
Follow up marketing means that the marketers keep in touch with the old customers.
This strategy is also called stick program in which they keep contact with those customers. There are many things which can be done to carry on that program. It can be simple or multiple. To keep the customers engaged with us, we can give them bonus, make courtesy call, send greeting or thank you cards, deliver newsletter, or send email about our business or invitation to join our seminars. Those are multiple steps which can be done during certain period of time.
The simple follow up marketing can even be started at the first purchase. We can make a call to make sure that they have received the product in a good condition and ask them whether they have any complain or question. On the other hands, we must also care about our loyal consumers who have used our services for a long time. The above follow up-marketing steps can be applied to them.
Consumers or clients can affect the development of our business. If we have good relation with them, there is a greater possibility that our business will survive and develop. This good relation means that the customers know, like, and trust us. Every sale, program, or event we make related to our business should have follow up programs in order that the customers stick with us. As a matter of fact, when customers get satisfied and believe in certain product, they will use it continuously even refer it to other customers. The benefit of carrying out following up programs is clear. Therefore, do not hesitate to create such program and take actions.
